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Ouya to Get Yearly Hardware Iterations

That previously tantalising small-under TV Android powered box that was Ouya could have just lost a lot of business now it appears that there’ll be yearly iterations of its hardware.

“As it relates to iterating the console and refreshes, our strategy is very much similar to the mobile strategy. There will be a new Ouya every year,” revealed Ouya CEO Julie Uhrman while speaking to Joystiq at DICE today.

“There will be an Ouya 2 and an Ouya 3. We’ll take advantage of faster, better processors, take advantage of prices falling. So if we can get more than 8GB of Flash in our box, we will. And in so doing, make sure that all games are backwards compatible.”

Perhaps that’s a reasonable enough move to make, but while Ouya is an Android based console, its allure is not because it’s works like a mobile device, it positions itself as a cheap console investment.

This is a point that even Uhrman is aware of when she discusses just how powerful the Ouya should be for a device based on mobile architecture.

“We’re launching on the Tegra 3. It’s a quad-core A9 chip. Because it’s not a mobile device, we don’t have to balance power for battery life. So when all four quads are running, it’s 1.6GHz. It’s gonna be the best Tegra 3 device on the market.”

It is nice that your games are tied to an Ouya account, instead of the device, meaning that when you upgrade you’ll be able to take all your content with you to a new console.

Would you genuinely want to reinvest in a new under TV console each year?

How many of us actually upgrade our mobile phones every year to the newest iteration?

Personally we think Urhman’s plan is a little off putting. Let us know your thoughts by commenting below.

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