What would you say if we told you that a new console could be coming to market, and not one from a big business player?

Ouya, an Android based games console could be heading to market in the near future according to The Verge. It’s premise over the other consoles on the market? This one is fully hackable, and is a completely open platform meaning any developer can publish games on the device.

Whats even more interesting is that all games will be completely free to play.

This of course raises questions about how exactly developers will gain money from their releases on the service, will everything be your standard F2P business model? Will they all be rammed with adverts? Perhaps the games on the service are meant to serve as a way to inspire amateur game development – after all, everybody who purchases a console can in fact develop on it.

It seems whatever the objectives of this new console are, its coming from the minds and wallets of some pretty clued up people. Yves Behar, designer of One Laptop Per Child and Jawbone Jambox – and known as one of TIME magazines “Top 25 visionaries” – is on board; as well as ex-Xbox publishing VP Ed Fries, Peek founder Amol Sarva, live video streaming service Color founder Peter Pham, and Julie Uhrman from IGN as founder and CEO. Amazon Kindle developer Muffi Ghadiali  is also on board.

With a team like that it really seems like Ouya could be serious business.