Sony are aiming to go “family friendly” for this christmas, seemingly in an attempt to win over the large crowds at retail this year.
In the latest issue of Game Informer, via Gaming Everything, Sony Worldwide Studios president Shuhei Yoshida speaks out about the decision to move bigger titles away from the Christmas schedule.
“We’d love to have multi-million sellers for the holiday,” he said. “But each title needs time to develop, especially new IP like The Last of Us.
“God of War has always come out in March, so that’s a natural time to aim at.
“Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform.”
And what Yoshida says is really rather true. If Sony want to expand their market they do need to appeal to a broad audience – whether the ‘core’ gamers want them to or not. It’s also a smart business move as big titles will sell well no matter when they are released, so a need to boost sales at Christmas with them is negated.
“I think we have a great lineup this holiday to complement third parties’ big core games,” concluded Yoshida.