Sega is to close a number of its European offices and make a switch to new digital content with only a select few IP hitting retail.
Sega will be closing it’s offices in France, Germany, Australia and Benelux. Kotch Media will take over sales and distribution duties of packaged goods in Germany, Switzerland, Austria, France and Spain.
5 Star Games and Level03 Distribution will take charge of distribution services in Australia and Benelux respectively.
The changeover will take place this weekend on 1st July 2012.
The last boxed good from Sega in these territories, where they handled the marketing and distribution, will be London 2012: The Official Video Game of the Olympic Games.
All other offices remain unchanged, including the UK head office.
“Sega is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise”, commented Jurgen Post, COO of Sega Europe in the official statement about the shake-up.
“The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”
The news of the restructure comes after Sega announced they would be streamlining their business earlier in the year.
A tad unrealted, but I wish more ppl bought and played Vanquish and more recently, Binary Domain. Seriously ppl, check these games out for some good story and most importantly, mega fun gameplay. I mean, isn’t that what gamings primarily about, having fun?