The internet is changing, and it looks like we’re going to be getting some business style domains in the future.
Soon the ‘.com’ the ‘.co.uk’ and the ‘.net’ will be no more, instead we’ll see companies throwing their company name at the end of a rather elaborate URL.
The folks who run the internet naming business, or The Internet Corporation for Assigned Names and Numbers (ICANN) began taking applications for domain names and so revealed the list of companies involved.
Right up there are Microsoft and Sony, both vying for some highly specific domains to help promote their products. Unsurprisingly Microsoft want to snap up “.xbox,” “.live,” “.bing,” “.skype,” and “.windows;” whilst Sony applied for “.playstation,” “.sony,” and “.xperia.”
According to Joystiq Microsoft put up a whopping $2.035 million for its 11 names and Sony placed $555k on the table to secure theirs.
These URL domains wont be rolling out next week though, it takes a long time to go through the evaluation process, and it seems that ICANN can just say no if they believe a bid isn’t worthwhile. It is unknown what criteria have to be met on a bid, but either way it’ll take between nine to twenty months before anything happens.