Sony’s PS3 already boasts a whole host of video streaming apps, but now Sony have upped the game with the arrival of a dedicated BBC Sport app on the console.
Sitting alongside the BBC News and BBC iPlayer apps, it will launch in time for Wimbledon at the end of June. Unsurprisingly it will contain the entire BBC coverage of the London Olympics 2012, meaning 2,500 hours of content across 24 simultaneous HD live streams, which is pretty impressive.
Understandably SCE UK’s marketing director Alan Duncan was pleased about the apps arrival on PS3 and Sony Bravia TVs
“Launching this app to millions of PS3 owners in the UK will be a very welcome addition to PlayStation’s universal entertainment credentials.”
Sony category development manager for Bravia, Edd Uzzel, added that:
“Televised sport is one of the biggest rating wins for broadcasters. This truly is a killer app and will provide a substantial amount of additional sporting content that you can’t get through the current broadcasting model.
“We strongly believe this will kick-start more widespread usage of the connected television offering, providing sport fans using the app with in-depth big-screen coverage of their favourite events. The app will also have extensive penetration in the UK thanks to its availability on PS3.”
This is definitely going to be a welcome addition to the PS3 and internet enabled Bravia TVs. It is assumed that after the Olympics it’ll play host to other BBC sporting events too, meaning football and F1 to say the least. Shame that it wont be available to show the Euro 2012 in its entirety.