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Microsoft Says No To Simultaneous Digital Launch

Microsoft have no plans to bring simultaneous digital and physical releases to consumers any time soon.

Speaking to MCV, Xbox Live’s UK product manager Pav Bhardwaj revealed that Microsoft intends to pursue its current format of full price digital releases six months after a retail release, thus allowing the company to focus its all on pushing physical releases.

“The customer has the choice of going to retail on day one if they really want to buy a particular title, or to wait a couple of months and buy it full price from the Xbox Live marketplace.

“It’s a successful part of our business, we’re very pleased with the growth and it continues to do really well. Clearly there’s an audience out there who are happy to purchase a product at full ERP six or so months after [its retail release].”

“We don’t do Games on Demand on day one, we focus on boxed retail for day one,”

“That’s where our focus has always been and will remain that way for the foreseeable future.

“We release a game roughly six months after it arrives at retail at full ERP. That’s our model and we’ll be sticking to that.

“It’s a successful model, so why change something you don’t need to?”

Sony have a very successful business release model that sees simultaneous digital and physical releases for near all of it’s big launches. Mass Effect 3 even allowed you to gain pre-order bonuses by picking it up on the store. PS Vita titles can all be bought via download from the PS Store, but are also available in physical copies too.

Microsoft clearly wont be intimidated by Sony’s marketing efforts as their current model works fine. It’s nice to see Microsoft still focusing on pushing physical copies of games, however it would be nice if they didn’t just release them at full price digitally six months down the line. After all, just because people pay it, doesn’t mean they want to.

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