Yesterday we brought you news of the EU PS Vita trailer, a trailer that involved a lot of conceptual thought, and in general fitter well with the Playstation advertising ethos.

Today we bring you the significantly shorter, and a lot less inspiring, US TV commercial. Here you get to see the console in a users hands, and get to see it being played on busses, on the pavement etc. The real focal point isn’t quite the experience of gameplay, but the fact that you can play on the go and play with others using 3G.

Personally, this advert just reminds us of NA game box art, seeing as both are largely uninspired and pretty literal examples of what you can expect. Com’on Sony America, where’s your imagination?